Why Zen?

t is a fact that a very strong man could not alone lift all the books that have been written about Zen philosophy. Nor this is the arena for academic disquisitions. In the meaning we give it here, Zen is a way of looking at things, an awakening, a recognition of the beauty of simplicity, the achievement of freedom from tension - tension, the mental wall that imprisons our mind shackling it with fear and distrust.

Big words, you may say, applied to a jet printer but, as you will see, we will meet with them in a special way: awakening, simplicity, beauty and freedom.

If you own a jet printer and if you use it, chances are you may have already experienced one form of non-Zen and somewhat rude awakening. The cost of jet cartridges and, consequently, of printing by far exceeds the cost of your printer.

There is, however, a more pleasant awakening waiting for you - the realization that you are not an economic prisoner of high printing costs. Portia may say, "The lottery of my destiny bars me the right of voluntary choosing" (W. Shakespeare, Merchant of Venice). But with jet printing costs you have a choice.

"It feels like magic" writes one of our customers, expressing her pleasure at printing so beautifully with her cartridge recharged at an incredibly low cost. The rare flashes when life feels like magic are comparable to the insights and the awakening of Zen philosophy.

'Every important idea is simple', says Leo Tolstoy, and 

The letter ‘I’ with which this section begins, is reproduced from a IX Century Celtic prayer book. Early medieval manuscript books did not have a title page and always began with the sentence ‘In the beginning’, (in Latin, ‘Incipit’). A book or, for that matter, any work of medieval art and architecture was also a library of symbols. Here, the symmetrical inlays of the letter end with a bird, an eagle or a phoenix, symbol of the height of thought and the timelessness of the word.